OgilvyOne is using YouTube to discover the world’s greatest salesperson.
To do this they are looking to find someone who can sell a red brick and to upload videos via YouTube.
Excuse me but this is abject puffery and nonsense. Selling isn’t just about presentation of Features and Advantages.
Sales is about a four stage process and this just looks at one of those stages, taken in isolation and not even out of context. There is no context.
Surely the world’s best sales person should be able to prospect, qualify and close, not just present. This is like finding the world’s best lawyer on their cross examination skills or the world’s best accountant based solely on their adding up.
I am n exponent of data supported assessment of sales ability. How can this be anything more than an example of 1970′s smoke and mirrors applied to what in the 2010′s should be a proper analysis. Or maybe it just shows advertising in a time warp – I hope not.
Tags: Assesment
